A Year of FREE^*
Waff-effect Combo

Step 1: Visit your nearest store of The Belgian Waffle Co or order online. 

Step 2: Take that first bite, first sip, or first whiff — and capture your Waff-Effect moment on camera. The shimmy. The happy dance. The sigh. The posture melt. Whatever hits — film it. 

Step 3: Upload it as a Reel on your Instagram profile. Follow and tag @thebelgianwaffleco and use #TheWaffEffect.

Step 4: Share your Reel link with us via Instagram DM. 

Step 5: Wait for the Waff-Effect to do its thing. 

Contest opens on 3rd June 2026 & closes on 15th June 2026.

50 lucky winners stand a chance to win a year of FREE Waff-Effect Combo. 

- Free Waff-wich of your choice (valid only on waff-wich category) 

-  Free Sundae (S) of your choice 

- Free Beverage of your choice  -Free Waffle Crisp (30 gm)

1. The Entry: Participants must create a Reel capturing their personal Waff-Effect moment — after the first bite of a waffle, sundae, crisp, or first sip of a beverage from The Belgian Waffle Co. Your Waff-Effect is your reaction. It can be a happy dance, a long sigh, a shoulder shimmy, shoulders dropping in satisfaction, etc. Your entry will be valid only if the products are from The Belgian Waffle Co. 

2. Tagging: For an entry to be valid, participants must correctly follow and tag @thebelgianwaffleco and use the campaign hashtag #TheWaffEffect. 

3. Individual Entry: Entries must be submitted by individuals only. Group videos are accepted — however, only one person may submit the entry, from their personal Instagram profile. Business profiles are not eligible. 

4. Reel Format: The submitted entry must be a Reel posted on the participant's personal Instagram page. Only Reel links will be accepted as valid entries. 

5. Public Profile: Participants must set their Instagram profile to a public account before submitting their entry, so our team can view the content.

6. The Prize: Lucky 50 participants  win a FREE Waff-Effect Combo every month for a year. Waff-Effect Combo: Free Waff-wich + Free Beverage + Free Sundae (S) + Free Waffle Crisp small (30g). 

7. How to redeem:

- Head to the store of The Belgian Waffle Co selected in the form.
- Give your number to the staff member to redeem. Please note that only the number submitted in the form will be applicable for redemption of the offer, once a month.
- Enjoy your FREE Waff-Effect Combo!
- Offer redemption will begin only from 1 July, 2026

Each winner may redeem their combo once a month only. The combo must be availed in a single transaction and cannot be split across visits.

8. Content Rights: By participating, all content created and submitted becomes the property of The Belgian Waffle Co. The brand reserves the right to use submitted content on any channel or medium, at any time, in perpetuity. 

9. Contest Window: This contest is valid from 3rd June 2026 to 15th June 2026 only. Offer redemption will begin only from 1 July, 2026.

 10. Multiple Entries: A maximum of 3 unique entries per person / Instagram profile will be accepted. 

1. This contest is issued by Bloombay Enterprises Pvt. Ltd. and is subject to terms set by the Company, which may be revised at its sole discretion. 

2. The prize may be substituted with an item of equal or similar value in the event of unavailability, without prior notice. All rights in this regard rest with Bloombay Enterprises Pvt. Ltd. 

3. Bloombay Enterprises Pvt. Ltd. reserves the right to amend contest validity dates or reject any entry to protect the interests of the Company.

4. The Company holds the sole right to select winners. No queries, complaints, or grievances regarding winner selection will be entertained. 

5. Results will be announced within one month of contest closure, unless otherwise stated. 

6. This contest is open to Indian residents only, across all age groups in accordance with Instagram's age guidelines. 

7. This contest is not valid for employees, associates, families, assignees, or agency partners of Bloombay Enterprises Pvt. Ltd. 

8. The Company disclaims all liability for any consequences — financial or otherwise — arising from participation in this contest. 

9. Contest valid from 3rd June 2026 to 15th June 2026 only. 

10. This offer is valid for in-store purchases only and cannot be combined with any other offers.

11. The offer is only valid during the operational hours. 

12. Any add-ons will have an extra charge on the bill. 

13. Offer not valid on National Waffle Day, Children’s Day and Valentine’s Day offer days.